{"id":9404,"date":"2024-08-18T11:29:15","date_gmt":"2024-08-18T04:29:15","guid":{"rendered":"https:\/\/2garc.com\/?p=9404"},"modified":"2024-08-19T11:35:08","modified_gmt":"2024-08-19T04:35:08","slug":"vai-tro-cua-phan-tich-du-lieu-trong-digital-marketing","status":"publish","type":"post","link":"https:\/\/2garc.com\/vai-tro-cua-phan-tich-du-lieu-trong-digital-marketing\/","title":{"rendered":"Vai tr\u00f2 c\u1ee7a Ph\u00e2n t\u00edch D\u1eef li\u1ec7u trong Digital Marketing?"},"content":{"rendered":"\n<p>Digital marketing kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o. Digital marketing l\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, l\u1ea5y \u0111\u00f3 l\u00e0m b\u00e0n \u0111\u1ea1p khai th\u00e1c t\u1ed1i \u0111a chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng th\u1ef1c thi. \u0110\u1ee9ng \u1edf vai tr\u00f2 qu\u1ea3n l\u00fd, c\u00e1c marketing manager c\u00f3 th\u1ec3 kh\u00f4ng qu\u00e1 quen thu\u1ed9c v\u1edbi c\u00e1c c\u00f4ng c\u1ee5, c\u00f3ng tay trong vi\u1ec7c set-up qu\u1ea3ng c\u00e1o nh\u01b0ng bu\u1ed9c ph\u1ea3i hi\u1ec3u v\u1ec1 nguy\u00ean t\u1eafc v\u00e0 bi\u1ebft di\u1ec5n gi\u1ea3i s\u1ed1 li\u1ec7u th\u00e0nh c\u01a1 s\u1edf t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t ho\u1eb7c ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c ph\u00f2ng ban b\u1ed9 ph\u1eadn kh\u00e1c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/2garc.com\/wp-content\/uploads\/digital-marketing-la-gi-1024x683-1.webp\" alt=\"\" class=\"wp-image-9405\" srcset=\"https:\/\/2garc.com\/wp-content\/uploads\/digital-marketing-la-gi-1024x683-1.webp 1024w, https:\/\/2garc.com\/wp-content\/uploads\/digital-marketing-la-gi-1024x683-1-300x200.webp 300w, https:\/\/2garc.com\/wp-content\/uploads\/digital-marketing-la-gi-1024x683-1-768x512.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">L\u00e0m Digital Marketing l\u00e0 l\u00e0m g\u00ec? V\u00ec sao ph\u00e2n t\u00edch d\u1eef li\u1ec7u quan tr\u1ecdng trong Digital Marketing?<\/h3>\n\n\n\n<p>Hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1i ni\u1ec7m v\u00e0 quan \u0111i\u1ec3m v\u1ec1 digital marketing. Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n trong th\u1eddi \u0111\u1ea1i &#8220;ng\u01b0\u1eddi ng\u01b0\u1eddi nh\u00e0 nh\u00e0&#8221; di c\u01b0 l\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 nh\u01b0 hi\u1ec7n nay, Digital Marketing l\u00e0 kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c sinh ra v\u1edbi m\u1ee5c \u0111\u00edch t\u1eadn d\u1ee5ng t\u1ea5t c\u1ea3 s\u1ee9c m\u1ea1nh \u2018k\u1ef9 thu\u1eadt s\u1ed1\u2019 \u0111\u1ec3 mang v\u1ec1 hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u nh\u1ea5t v\u1edbi ng\u00e2n s\u00e1ch \u0111ang c\u00f3. T\u00ednh hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 \u0111o theo nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c nhau:<\/p>\n\n\n\n<ul>\n<li>\u0110\u1ed9 lan t\u1ecfa c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u2013 ch\u1eb3ng h\u1ea1n s\u1ed1 ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn, s\u1ed1 ng\u01b0\u1eddi nh\u1edb \u0111\u1ebfn n\u1ebfu ch\u1ea1y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh branding.<\/li>\n\n\n\n<li>S\u1ed1 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd t\u01b0 v\u1ea5n, \u0111\u01a1n h\u00e0ng th\u1ef1c t\u1ebf, s\u1ed1 ng\u01b0\u1eddi d\u00f9ng th\u1eed ho\u1eb7c doanh thu th\u1ef1c t\u1ebf n\u1ebfu nh\u1eafm \u0111\u1ebfn vi\u1ec7c b\u00e1n h\u00e0ng\/ d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n\n\n\n<p>Ng\u00e0y nay, digital marketing th\u01b0\u1eddng l\u00e0 kh\u00e1i ni\u1ec7m b\u00f3 h\u1eb9p tr\u00ean c\u00e1c platform \u0111\u1ea1i ch\u00fang nh\u01b0 Google ad, m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c m\u1ea1ng l\u01b0\u1edbi qu\u1ea3ng c\u00e1o (v\u00ed d\u1ee5 b\u00e1o), email marketing, th\u1eadm ch\u00ed l\u00e0m SEO, website\u2026 \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00e1c h\u00ecnh th\u1ee9c n\u00e0y l\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Tay m\u01a1 s\u1ebd tri\u1ec3n khai theo c\u1ea3m t\u00ednh, d\u00e2n chuy\u00ean s\u1ebd t\u00ecm c\u00e1ch thu th\u1eadp m\u1ecdi d\u1eef li\u1ec7u c\u00f3 th\u1ec3, \u0111\u1ea5u n\u1ed1i c\u00e1c th\u00f4ng tin \u0111\u1ec3 t\u1ea1o ra b\u1ee9c tranh t\u1ed5ng qu\u00e1t, t\u1eeb \u0111\u00f3 \u0111\u1eb7t c\u01a1 s\u1edf cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp theo. Ch\u1eb3ng h\u1ea1n:<\/p>\n\n\n\n<ul>\n<li>X\u00e2y d\u1ef1ng website, landing page c\u1ea7n d\u1ef1a v\u00e0o d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u c\u1ea5u tr\u00fac trang, gia t\u0103ng t\u1ef7 l\u1ec7 xem h\u1ebft trang v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t; ho\u1eb7c \u0111\u1eb7t l\u1eddi k\u00eau g\u1ecdi \u0111\u00fang n\u01a1i c\u00f3 kh\u1ea3 n\u0103ng ch\u1ed1t sales cao nh\u1ea5t v\u1edbi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, m\u00e0u s\u1eafc\u2026<\/li>\n\n\n\n<li>Ch\u1ea1y ho\u1eb7c Testing qu\u1ea3ng c\u00e1o c\u0169ng c\u1ea7n ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edbng t\u1edbi v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn<\/li>\n\n\n\n<li>Vi\u1ebft n\u1ed9i dung c\u0169ng c\u1ea7n \u0111o l\u01b0\u1eddng v\u1ec1 \u0111\u00f3ng g\u00f3p c\u1ee7a ch\u00fang v\u00e0o k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng.<\/li>\n<\/ul>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, l\u00e0m b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng g\u00ec c\u0169ng t\u1ea1o ra d\u1eef li\u1ec7u v\u00e0 c\u1ea7n d\u1eef li\u1ec7u \u0111\u1ec3 ti\u1ebfp t\u1ee5c \u01b0u h\u00f3a. N\u1ebfu kh\u00f4ng ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao \u0111\u1ec3 nh\u00e2n r\u1ed9ng v\u00e0 ti\u1ebft ch\u1ebf c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u2018n\u00e9m ti\u1ec1n ra c\u1eeda s\u1ed5\u2019, l\u00e0m digital marketing kh\u00f4ng kh\u00e1c g\u00ec &#8220;l\u1ee5i trong b\u00f3ng t\u1ed1i&#8221;.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, ch\u00fang ta \u0111ang s\u1ed1ng trong th\u1eddi \u0111\u1ea1i m\u00e0 g\u1ea7n nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau b\u1ecb \u2018theo d\u00f5i\u2019 m\u1ecdi l\u00fac m\u1ecdi n\u01a1i b\u1edfi c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed. Doanh nghi\u1ec7p l\u1edbn nhanh hay ch\u1eadm g\u1ea7n nh\u01b0 ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c b\u1ed9 ph\u1eadn digital marketing c\u00f3 ph\u00e2n t\u00edch, th\u1ea5u hi\u1ec3u v\u00e0 t\u1eadn d\u1ee5ng d\u01b0\u1ee3c l\u01b0\u1ee3ng th\u00f4ng tin \u0111\u00f3 t\u1ed1 hay kh\u00f4ng. Khi c\u01a1 h\u1ed9i chia \u0111\u1ec1u cho c\u1ea3 th\u1ecb tr\u01b0\u1eddng, th\u1eafng thua n\u1eb1m \u1edf ng\u01b0\u1eddi n\u1eafm trong tay th\u00f4ng tin ho\u00e0n ch\u1ec9nh nh\u1ea5t v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 g\u00f3c nh\u00ecn t\u1eeb ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp tri\u1ec3n khai v\u00e0 th\u1ef1c thi. V\u1edbi \u1edf t\u1ea7m nh\u00ecn qu\u1ea3n l\u00fd, digital marketing l\u00e0 g\u00ec? \u0110\u00e2u l\u00e0 nh\u1eefng \u0111\u00f2i h\u1ecfi v\u1ec1 n\u0103ng l\u1ef1c v\u00e0 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c marketing manager?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N\u0103ng l\u1ef1c c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t marketing manager chuy\u00ean nghi\u1ec7p l\u00e0 g\u00ec?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/2garc.com\/wp-content\/uploads\/nang-luc-can-co-cua-digital-marketing-manager-la-gi.webp\" alt=\"\" class=\"wp-image-9406\" srcset=\"https:\/\/2garc.com\/wp-content\/uploads\/nang-luc-can-co-cua-digital-marketing-manager-la-gi.webp 900w, https:\/\/2garc.com\/wp-content\/uploads\/nang-luc-can-co-cua-digital-marketing-manager-la-gi-300x169.webp 300w, https:\/\/2garc.com\/wp-content\/uploads\/nang-luc-can-co-cua-digital-marketing-manager-la-gi-768x432.webp 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>\u1ede c\u1ea5p \u0111\u1ed9 qu\u1ea3n l\u00fd, digital marketing hay ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c nh\u00ecn \u1edf g\u00f3c \u0111\u1ed9 v\u0129 m\u00f4 v\u00e0 li\u00ean \u0111\u1edbi nhi\u1ec1u ph\u00f2ng ban h\u01a1n. L\u00fac n\u00e0y c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t marketing manager th\u01b0\u1eddng l\u00e0 l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 bi\u1ebfn m\u1ee5c ti\u00eau doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi th\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng tri\u1ec3n khai c\u1ee5 th\u1ec3. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 h\u1ed7 tr\u1ee3 ph\u00f2ng kinh doanh ho\u1eb7c \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 \u0111\u1ea1o, ki\u1ebfm kh\u00e1ch v\u1ec1 cho ph\u00f2ng sales. T\u00f9y v\u00e0o \u0111\u1eb7c th\u00f9 doanh nghi\u1ec7p \u2013 b\u1ed9 ph\u1eadn n\u00e0o c\u00f3 ti\u1ebfng n\u00f3i h\u01a1n m\u00e0 quy\u1ec1n l\u1ef1c c\u1ee7a marketing manager s\u1ebd m\u1ea1nh ho\u1eb7c y\u1ebfu. Nh\u00ecn nh\u00ecn chung c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd \u0111\u1ec1u xoay quanh c\u00e1c h\u1ea1ng m\u1ee5c sau:<\/p>\n\n\n\n<ul>\n<li>T\u00ednh to\u00e1n ng\u00e2n s\u00e1ch marketing cho n\u0103m ti\u1ebfp theo, ph\u00e2n b\u1ed5 cho t\u1eebng th\u01b0\u01a1ng hi\u1ec7u con theo c\u00e1c t\u1ef7 tr\u1ecdng kh\u00e1c nhau, t\u1eeb \u0111\u00f3 &#8220;r\u00fat ng\u1eafn&#8221; kho\u1ea3ng c\u00e1ch gi\u1eefa KPI m\u1ee5c ti\u00eau v\u00e0 doanh s\u1ed1 th\u1ef1c t\u1ebf.<\/li>\n\n\n\n<li>\u0110\u1eb7t k\u1ef3 v\u1ecdng \u0111\u00fang v\u1ec1 ROI. T\u1eeb \u0111\u00f3 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb agency qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ea5u n\u1ed1i t\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn tri\u1ec3n khai<\/li>\n\n\n\n<li>Ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng tri\u1ec3n khai v\u00e0 can thi\u1ec7p \u0111\u00fang l\u00fac, \u0111\u1eb7c bi\u1ec7t khi &#8220;v\u00f4 t\u00ecnh&#8221; h\u1ee3p t\u00e1c c\u00f9ng c\u00e1c \u0111\u01a1n v\u1ecb l\u00e0m vi\u1ec7c k\u00e9m hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<p>L\u00fac n\u00e0y vai tr\u00f2 c\u1ee7a vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u g\u1ea7n nh\u01b0 \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 \u0111\u1ea1o trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng:<\/p>\n\n\n\n<ul>\n<li>\u0110\u1ec3 \u0111\u1eb7t \u0111\u01b0\u1ee3c doanh s\u1ed1 \u0111\u1ec1 ra, \u0111\u00e2u l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u1ea7u t\u01b0 m\u1ea1nh h\u01a1n, \u0111\u00e2u l\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f2n ti\u1ec1m n\u0103ng nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c, \u0111\u00e2u l\u00e0 doanh s\u1ed1 t\u1ed1i \u0111a c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c khi\u0111i\u1ec1u ch\u1ec9nh c\u00e1c t\u1ef7 tr\u1ecdng \u0111\u1ea7u t\u01b0 cho t\u1eebng h\u1ea1ng m\u1ee5c. C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf s\u1ed1 li\u1ec7u th\u1ecb tr\u01b0\u1eddng, d\u1ef1a v\u00e0o d\u1eef li\u1ec7u kinh doanh, d\u1ef1a v\u00e0o kh\u1ea3 n\u0103ng khai th\u00e1c d\u1eef li\u1ec7u c\u1ee7a qu\u1ea3n l\u00fd.<\/li>\n\n\n\n<li>K\u1ebf \u0111\u1ebfn \u0111\u00f3 l\u00e0 \u0111\u1eb7t KPI h\u1ee3p l\u00fd cho c\u00e1c agency. Nhi\u1ec1u nh\u00e0 qu\u1ea3n tr\u1ecb khi tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing n\u00f3i chung v\u00e0 digital marketing n\u00f3i ri\u00eang th\u01b0\u1eddng \u0111\u00f2i m\u1ed9t con s\u1ed1 kh\u00f4ng g\u1ea7n nh\u01b0 b\u1ea5t kh\u1ea3 thi v\u00e0 kh\u00f4ng c\u00f3 c\u01a1 s\u1edf l\u00fd lu\u1eadn. H\u1ec7 qu\u1ea3 l\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb th\u1ef1c s\u1ef1 th\u1ea5u hi\u1ec3u v\u1ea5n \u0111\u1ec1 s\u1ebd kh\u00f4ng nh\u1eadn v\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng s\u1eb5n s\u00e0ng \u0111\u00e1nh c\u01b0\u1ee3c nh\u1ea3y v\u00e0o. H\u1ec7 qu\u1ea3 ra sao, t\u00f9y v\u00e0o t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3.<\/li>\n\n\n\n<li>Kh\u00f4ng n\u1eafm v\u1eefng c\u00e1c ch\u1ec9 s\u1ed1, kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u digital marketing c\u00f3 th\u1ec3 s\u1ebd d\u1eabn t\u1edbi t\u00ecnh tr\u1ea1ng m\u1ea5t ki\u1ec3m so\u00e1t v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c thi. \u0110\u1ebfn l\u00fac m\u1ecdi th\u1ee9 xong xu\u00f4i th\u00ec can thi\u1ec7p \u0111\u00e3 mu\u1ed9n. T\u1ea5t nhi\u00ean, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 nhi\u1ec7m v\u1ee5 kh\u00f4ng c\u1ea7n \u0111\u1ebfn marketing manager nh\u00fang tay v\u00e0o. Th\u1ebf nh\u01b0ng \u1edf c\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng khi g\u1ea7n nh\u01b0 b\u1ed9 ph\u1eadn digital marketing &#8220;c\u00f2n non tr\u1ebb&#8221;, \u0111\u00f3 s\u1ebd l\u00e0 vai tr\u00f2 ch\u1eb3ng th\u1ec3 nh\u01b0\u1eddng ai.<\/li>\n<\/ul>\n\n\n\n<p>B\u00ean c\u1ea1nh t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, d\u1eef li\u1ec7u c\u00f2n l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 ph\u1ed1i h\u1ee3p t\u1ed1t h\u01a1n v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn ph\u00f2ng ban, \u0111\u1eb7c bi\u1ec7t l\u00e0 sales. Thay v\u00ec \u0111\u1ed5 l\u1ed7i l\u1eabn nhau trong c\u00e1c cu\u1ed9c chi\u1ebfn kh\u00f4ng h\u1ed3i k\u1ebft, d\u1ef1a v\u00e0o n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u, nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u s\u1ebd t\u00ecm ra c\u00e1c l\u1ed7 h\u1ed5ng, n\u00fat th\u1eaft quy tr\u00ecnh t\u1eeb marketing \u0111\u1ebfn sales v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 ti\u1ebfn h\u00e0nh thay \u0111\u1ed5i \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t. Ho\u1eb7c \u0111\u00f4i l\u00fac, \u0111\u00f3 l\u00e0 l\u1eadt l\u1ea1i t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ec1 xu\u1ea5t ngay t\u1eeb g\u1ed1c r\u1ec5!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/2garc.com\/wp-content\/uploads\/digital-marketing-la-lam-gi-1024x681-1.webp\" alt=\"\" class=\"wp-image-9407\" srcset=\"https:\/\/2garc.com\/wp-content\/uploads\/digital-marketing-la-lam-gi-1024x681-1.webp 1024w, https:\/\/2garc.com\/wp-content\/uploads\/digital-marketing-la-lam-gi-1024x681-1-300x200.webp 300w, https:\/\/2garc.com\/wp-content\/uploads\/digital-marketing-la-lam-gi-1024x681-1-768x511.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ngo\u00e0i n\u0103ng l\u1ef1c ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e0i b\u1ea3n, chuy\u00ean s\u00e2u, \u1edf v\u1ecb th\u1ebf m\u1ed9t marketing manager n\u00f3i chung, digital marketing manager n\u00f3i ri\u00eang c\u0169ng \u0111\u00f2i h\u1ecfi cao v\u1ec1 t\u01b0 duy c\u00f4ng ngh\u1ec7. Kh\u00f4ng hi\u1ec3u n\u1ec1n t\u1ea3ng, c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o s\u1ebd ch\u1eb3ng th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang, ph\u00e2n t\u00edch ch\u00fang m\u1ed9t c\u00e1ch chuy\u00ean s\u00e2u. Kh\u00f4ng m\u1edf l\u00f2ng cho c\u00e1c c\u00f4ng ngh\u1ec7, xu h\u01b0\u1edbng m\u1edbi, doanh nghi\u1ec7p s\u1ebd m\u00e3i ch\u1eadm ch\u00e2n h\u01a1n \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<p>Ch\u1eb3ng h\u1ea1n nh\u01b0 \u1ee9ng d\u1ee5ng big data ho\u1eb7c c\u00e1c h\u1ec7 th\u1ed1ng marketing automation v\u00e0o thay \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng n\u1ed9i b\u1ed9. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c ph\u1ed5 c\u1eadp h\u00f3a t\u1ea1i c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111i\u1ec1u ki\u1ec7n v\u00e0 \u0111\u1ed9i ng\u0169 \u2018trong nh\u00e0\u2019. Th\u1ebf nh\u01b0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u00fang t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m &#8220;c\u00f3 ph\u1ea7n t\u1ea1p nham&#8221; tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u1ea1i kh\u00f4ng ph\u1ea3i nh\u00e0 qu\u1ea3n l\u00fd n\u00e0o c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Ch\u01b0a k\u1ec3 digital marketing l\u00e0 m\u1ed9t s\u00e2n ch\u01a1i lu\u00f4n xu\u1ea5t hi\u1ec7n c\u00e1c c\u00f4ng ngh\u1ec7, c\u00f4ng c\u1ee5 m\u1edbi sau v\u00e0i n\u0103m. L\u00fac n\u00e0y nhi\u1ec7m v\u1ee5 c\u1ee7a ng\u01b0\u1eddi l\u00e0m qu\u1ea3n l\u00fd marketing, c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec3u c\u1eb7n k\u1ebd m\u1ecdi chi ti\u1ebft nh\u01b0ng ph\u1ea3i n\u1eafm ch\u1eafc b\u1ea3n ch\u1ea5t ph\u1ea7n m\u1ec1m \u0111\u1ec3 khai th\u00e1c ch\u00fang m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o, t\u1ed1i \u01b0u.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/2garc.com\/wp-content\/uploads\/digital-marketing-manager-nen-hoc-gi.webp\" alt=\"\" class=\"wp-image-9408\" style=\"width:840px;height:auto\" srcset=\"https:\/\/2garc.com\/wp-content\/uploads\/digital-marketing-manager-nen-hoc-gi.webp 800w, https:\/\/2garc.com\/wp-content\/uploads\/digital-marketing-manager-nen-hoc-gi-300x200.webp 300w, https:\/\/2garc.com\/wp-content\/uploads\/digital-marketing-manager-nen-hoc-gi-768x511.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>C\u00e0ng l\u00e0m \u1edf c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, c\u00e1c y\u00eau c\u1ea7u v\u1ec1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi c\u00e0ng cao. Th\u1ebf n\u00ean n\u1ebfu \u0111\u00e3 \u0111\u1eb7t ch\u00e2n v\u00e0o l\u0129nh v\u1ef1c digital marketing, ngo\u00e0i c\u00e1c nghi\u1ec7p v\u1ee5 marketing n\u1ec1n t\u1ea3ng, \u0111\u00e2y s\u1ebd l\u00e0 2 k\u1ef9 n\u0103ng t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t senior digital marketing executive v\u00e0 m\u1ed9t digital marketing manager.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t n\u1ebfu c\u00f3 c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u1edbn, chuy\u00ean nghi\u1ec7p n\u01a1i b\u1ed9 ph\u1eadn marketing \u0111\u00f3ng vai tr\u00f2 d\u1eabn d\u1eaft c\u00f4ng ty, nhi\u1ec7m v\u1ee5 c\u1ee7a c\u00e1c marketing manager kh\u00f4ng ch\u1ec9 b\u00f3 h\u1eb9p trong s\u00e2n ch\u01a1i marketing m\u00e0 c\u00f2n c\u1ea7n m\u1edf r\u1ed9ng sang t\u1ea7m nh\u00ecn l\u1edbn h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf sau khi \u0111\u00e3 tr\u1ea3i ngh\u1ec1, th\u1ea5m ngh\u1ec1 v\u00e0 c\u1ea3m th\u1ea5y ch\u1eefng l\u1ea1i tr\u00ean n\u1ea5c thang s\u1ef1 nghi\u1ec7p, \u0111\u00edch \u0111\u1ebfn ti\u1ebfp theo c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m marketing k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 b\u1ed3i \u0111\u1eafp nh\u1eefng n\u0103ng l\u1ef1c c\u00f2n thi\u1ebfu qua c\u00e1c kh\u00f3a h\u1ecdc mang t\u00ednh th\u1ef1c d\u1ee5ng h\u01a1n, chuy\u00ean s\u00e2u h\u01a1n. V\u00e0 th\u01b0\u1eddng th\u00ec c\u00e1c kh\u00f3a h\u1ecdc ng\u1eafn h\u1ea1n s\u1ebd kh\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u1ed3ng th\u1eddi c\u00e1c nhu c\u1ea7u v\u1eeba r\u1ed9ng v\u1eeba s\u00e2u \u1edf c\u1ea5p manager. M\u1ed9t v\u00e0i kh\u00f3a h\u1ecdc c\u00f3 kh\u1ea3 n\u0103ng th\u1ecfa m\u00e3n nhu c\u1ea7u l\u1ea1i th\u01b0\u1eddng kh\u00e1 &#8220;d\u00e0i h\u1ea1n&#8221;, c\u00f3 th\u1ec3 k\u00e9o d\u00e0i t\u1edbi 1+ n\u0103m.<\/p>\n\n\n\n<p>Th\u1ebf nh\u01b0ng suy cho c\u00f9ng, \u0111\u1ec3 ng\u1ed3i v\u1eefng v\u00e0 l\u00e2u d\u00e0i t\u1ea1i c\u00e1c vai tr\u00f2 \u2018lu\u00f4n d\u1ec5 d\u00e0ng thay th\u1ebf\u2019 h\u01a1n c\u00e1c v\u1ecb tr\u00ed kh\u00e1c \u0111\u00f2i h\u1ecfi c\u00e1c marketing manager ph\u1ea3i n\u1ed7 l\u1ef1c g\u1ea5p 2, g\u1ea5p 3, th\u1eadm ch\u1ecb nhi\u1ec1u h\u01a1n tr\u01b0\u1edbc c\u00e1c k\u1ef9 n\u0103ng v\u00e0 xu h\u01b0\u1edbng m\u1edbi! B\u1edfi n\u1ed7 l\u1ef1c cho tri th\u1ee9c l\u00e0 nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 kh\u00f4ng bao gi\u1edd l\u1ed7, qu\u1ea3n l\u00fd &#8220;c\u1eafp s\u00e1ch \u0111i h\u1ecdc&#8221; v\u00e0 c\u1eadp nh\u1eadp c\u00e1i m\u1edbi g\u1ea7n nh\u01b0 l\u00e0 \u0111i\u1ec1u hi\u1ec3n nhi\u00ean trong m\u1ed9t th\u1eddi \u0111\u1ea1i ch\u1eb3ng c\u00f3 g\u00ec l\u00e0 b\u1ea5t bi\u1ebfn!<\/p>\n\n\n\n<p><strong>Xem th\u00eam v\u1ec1 kh\u00f3a &#8220;song to\u00e0n&#8221; v\u1ec1 nh\u1eefng n\u0103ng l\u1ef1c c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t digital marketing manager t\u1ea1i: <a href=\"https:\/\/2garc.com\/ait-course\/badt-vi\/\">PM BADT \u2013 Th\u1ea1c s\u0129 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1ea1i  tài xỉu  Vi\u1ec7t Nam.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o. Digital marketing l\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, l\u1ea5y \u0111\u00f3 l\u00e0m b\u00e0n \u0111\u1ea1p khai th\u00e1c t\u1ed1i \u0111a chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng th\u1ef1c thi. \u0110\u1ee9ng \u1edf vai tr\u00f2 qu\u1ea3n l\u00fd, c\u00e1c marketing manager c\u00f3 th\u1ec3 kh\u00f4ng qu\u00e1 quen thu\u1ed9c v\u1edbi c\u00e1c c\u00f4ng c\u1ee5, c\u00f3ng tay trong vi\u1ec7c set-up qu\u1ea3ng c\u00e1o nh\u01b0ng bu\u1ed9c ph\u1ea3i hi\u1ec3u v\u1ec1 nguy\u00ean t\u1eafc v\u00e0 bi\u1ebft di\u1ec5n gi\u1ea3i s\u1ed1 li\u1ec7u th\u00e0nh c\u01a1 s\u1edf t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t ho\u1eb7c ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c ph\u00f2ng ban b\u1ed9 ph\u1eadn kh\u00e1c.<\/p>\n","protected":false},"author":3,"featured_media":9407,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"[]"},"categories":[450],"tags":[],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/2garc.com\/wp-json\/wp\/v2\/posts\/9404"}],"collection":[{"href":"https:\/\/2garc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2garc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2garc.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/2garc.com\/wp-json\/wp\/v2\/comments?post=9404"}],"version-history":[{"count":2,"href":"https:\/\/2garc.com\/wp-json\/wp\/v2\/posts\/9404\/revisions"}],"predecessor-version":[{"id":9410,"href":"https:\/\/2garc.com\/wp-json\/wp\/v2\/posts\/9404\/revisions\/9410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2garc.com\/wp-json\/wp\/v2\/media\/9407"}],"wp:attachment":[{"href":"https:\/\/2garc.com\/wp-json\/wp\/v2\/media?parent=9404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2garc.com\/wp-json\/wp\/v2\/categories?post=9404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2garc.com\/wp-json\/wp\/v2\/tags?post=9404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}