{"id":8878,"date":"2024-05-27T16:52:44","date_gmt":"2024-05-27T09:52:44","guid":{"rendered":"https:\/\/2garc.com\/?p=8878"},"modified":"2024-05-27T22:59:17","modified_gmt":"2024-05-27T15:59:17","slug":"thac-si-chuyen-doi-so-va-phan-tich-kinh-doanh-badt-la-gi-nen-hoc-o-dau","status":"publish","type":"post","link":"https:\/\/2garc.com\/thac-si-chuyen-doi-so-va-phan-tich-kinh-doanh-badt-la-gi-nen-hoc-o-dau\/","title":{"rendered":"Th\u1ea1c s\u0129 Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 Ph\u00e2n t\u00edch kinh doanh (BADT) l\u00e0 g\u00ec? N\u00ean h\u1ecdc \u1edf \u0111\u00e2u?"},"content":{"rendered":"\n

Ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 chuy\u00ean nghi\u1ec7p v\u1ec1 Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 Ph\u00e2n t\u00edch kinh doanh (BADT) nh\u1eb1m n\u00e2ng cao k\u1ef9 n\u0103ng, b\u1ed3i d\u01b0\u1ee1ng n\u0103ng l\u1ef1c t\u01b0 duy v\u00e0 l\u00ean chi\u1ebfn l\u01b0\u1ee3c cho l\u00e3nh \u0111\u1ea1o h\u01b0\u1edbng t\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1. H\u1ecdc vi\u00ean sau khi t\u1ed1t nghi\u1ec7p bi\u1ebft c\u00e1ch \u0111\u00e1nh gi\u00e1, ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh doanh nghi\u1ec7p, nh\u00ecn th\u1ea5u c\u01a1 h\u1ed9i b\u1ee9t ph\u00e1 \u0111\u1ec3 t\u00ecm ra c\u00e1c \u201c\u0111i\u1ec3m ch\u1ea1m” th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00fang l\u00fac v\u00e0 hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n

Th\u1ea1c s\u0129 v\u1ec1 Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 Ph\u00e2n t\u00edch kinh doanh (BADT) l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Ph\u00e2n t\u00edch kinh doanh v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 nh\u1eefng c\u1ee5m t\u1eeb tr\u1edf n\u00ean \u201cviral” v\u00e0 l\u00e0 ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c \u201cs\u0103n \u0111\u00f3n\u201d c\u1ee7a th\u1ecb tr\u01b0\u1eddng xuy\u00ean su\u1ed1t kho\u1ea3ng 05 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y. H\u1ea7u h\u1ebft c\u00e1c cu\u1ed9c h\u1ecdp, h\u1ed9i th\u1ea3o quan tr\u1ecdng hay \u0111\u01b0\u1eddng l\u1ed1i t\u1eeb doanh nghi\u1ec7p nh\u00e0 n\u01b0\u1edbc cho t\u1edbi doanh nghi\u1ec7p t\u01b0 nh\u00e2n \u0111\u1ec1u \u0111\u1ec1 cao t\u1ea7m quan tr\u1ecdng c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 nh\u01b0 m\u1ed9t \u201cxu th\u1ebf t\u1ea5t y\u1ebfu” c\u1ee7a th\u1eddi \u0111\u1ea1i. <\/p>\n\n\n\n

Vi\u1ec7c c\u00f3 g\u00f3c nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1c d\u1eef li\u1ec7u v\u00e0 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ph\u00e2n t\u00edch kinh doanh \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ec3 trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh. D\u1eef li\u1ec7u kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 con s\u1ed1 bi\u1ec3u th\u1ecb hay ch\u1ec9 mang t\u00ednh ch\u1ea5t tham kh\u1ea3o \u0111\u1ec3 “t\u1ed1i \u01b0u v\u1eadn h\u00e0nh” m\u00e0 n\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1ch v\u1eadn h\u00e0nh.<\/p>\n\n\n\n

Nh\u1edd ph\u00e2n t\u00edch kinh doanh v\u00e0 l\u00e0m ch\u1ee7 d\u1eef li\u1ec7u, doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 t\u1eeb \u0111\u00f3, cho ra \u0111\u1eddi nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p, \u0111em l\u1ea1i t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. <\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng, doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 \u201cl\u00e0m gi\u00e0u” d\u1eef li\u1ec7u nh\u01b0ng ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1 c\u1ee7a ch\u00fang v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c tri\u1ec7t \u0111\u1ec3. C\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng \u00fd t\u01b0\u1edfng v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, ph\u00e2n t\u00edch kinh doanh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u00e3 xu\u1ea5t hi\u1ec7n t\u1eeb kh\u00e1 l\u00e2u, song ch\u1ec9 c\u00f3 s\u1ed1 nh\u1ecf r\u1ea5t \u00edt doanh nghi\u1ec7p \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 th\u00e0nh c\u00f4ng. <\/p>\n\n\n\n

Li\u1ec7u r\u1eb1ng vi\u1ec7c th\u1ef1c h\u00e0nh nh\u1eefng m\u1ee5c ti\u00eau v\u1ec1 ph\u00e2n t\u00edch kinh doanh nh\u01b0 \u0111\u1ed9ng l\u1ef1c c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f3 qu\u00e1 ph\u1ee9c t\u1ea1p, hay n\u0103ng l\u1ef1c c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng ch\u01b0a \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u \u0111\u1eb7t ra c\u1ee7a th\u1ecb tr\u01b0\u1eddng? \u0110\u00e2y c\u00f3 l\u1ebd c\u0169ng l\u00e0 b\u00e0i to\u00e1n \u201cc\u00e2n n\u00e3o” ch\u01b0a t\u00ecm ra l\u1eddi gi\u1ea3i c\u1ee7a nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 ch\u1ee7 doanh nghi\u1ec7p hi\u1ec7n nay. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

B\u1edfi v\u1eady, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 chuy\u00ean nghi\u1ec7p v\u1ec1 Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 Ph\u00e2n t\u00edch kinh doanh (Business Analytics and Digital Transformation) h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e2ng cao k\u1ef9 n\u0103ng, b\u1ed3i d\u01b0\u1ee1ng n\u0103ng l\u1ef1c t\u01b0 duy v\u00e0 l\u00ean chi\u1ebfn l\u01b0\u1ee3c cho l\u00e3nh \u0111\u1ea1o \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1. H\u1ecdc vi\u00ean sau khi t\u1ed1t nghi\u1ec7p bi\u1ebft c\u00e1ch \u0111\u00e1nh gi\u00e1, ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh doanh nghi\u1ec7p, nh\u00ecn th\u1ea5u c\u01a1 h\u1ed9i b\u1ee9t ph\u00e1 \u0111\u1ec3 t\u00ecm ra c\u00e1c \u201c\u0111i\u1ec3m ch\u1ea1m” th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00fang l\u00fac v\u00e0 hi\u1ec7u qu\u1ea3. T\u1eeb \u0111\u00f3, h\u1ecdc vi\u00ean c\u00f3 th\u1ec3 v\u1eefng v\u00e0ng \u0111\u1ea3m nh\u1eadn vai tr\u00f2 l\u00e3nh \u0111\u1ea1o,  \u201cd\u1eabn d\u1eaft” ph\u00e2n t\u00edch v\u00e0 chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c ng\u00e0nh v\u00e0 l\u0129nh v\u1ef1c. <\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 v\u1ec1 Chuy\u1ec3n \u0111\u1ed5i S\u1ed1 v\u00e0 Ph\u00e2n t\u00edch Kinh doanh (BADT) d\u00e0nh cho ai?<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Chuy\u1ec3n \u0111\u1ed5i S\u1ed1 v\u00e0 Ph\u00e2n t\u00edch Kinh doanh (BADT) kh\u00f4ng ch\u1ec9 d\u00e0nh ri\u00eang cho m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3, m\u00e0 m\u1edf r\u1ed9ng c\u00e1nh c\u1eeda cho b\u1ea5t k\u1ef3 ai mong mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u \u1edf \u0111a d\u1ea1ng c\u00e1c l\u0129nh v\u1ef1c trong k\u1ef7 nguy\u00ean s\u1ed1. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i \u201cch\u00e2n dung” nh\u1eefng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh:<\/p>\n\n\n\n