{"id":8058,"date":"2023-12-22T16:14:00","date_gmt":"2023-12-22T09:14:00","guid":{"rendered":"https:\/\/2garc.com\/?p=8058"},"modified":"2023-12-21T09:06:46","modified_gmt":"2023-12-21T02:06:46","slug":"chuong-trinh-tien-si-quan-tri-kinh-doanh-gia-tang-loi-the-canh-tranh-cho-vi-tri-chu-chot","status":"publish","type":"post","link":"https:\/\/2garc.com\/chuong-trinh-tien-si-quan-tri-kinh-doanh-gia-tang-loi-the-canh-tranh-cho-vi-tri-chu-chot\/","title":{"rendered":"Ch\u01b0\u01a1ng tr\u00ecnh Ti\u1ebfn s\u0129 qu\u1ea3n tr\u1ecb kinh doanh: gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh cho v\u1ecb tr\u00ed ch\u1ee7 ch\u1ed1t"},"content":{"rendered":"\n

C\u00f3 n\u00ean h\u1ecdc ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfn s\u0129 qu\u1ea3n tr\u1ecb kinh doanh kh\u00f4ng? \u0110\u00e2u l\u00e0 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ti\u1ebfn s\u0129 \u0111em l\u1ea1i cho ngu\u1ed3n nh\u00e2n s\u1ef1 c\u1ea5p cao? H\u00e3y c\u00f9ng tài xỉu t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/em><\/strong>\u00a0<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

H\u1ecdc ti\u1ebfn s\u0129 qu\u1ea3n tr\u1ecb kinh doanh l\u00e0 h\u1ecdc g\u00ec?<\/h2>\n\n\n\n

DBA hay ti\u1ebfn s\u0129 qu\u1ea3n tr\u1ecb kinh doanh l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh d\u00e0nh ri\u00eang cho nh\u00e2n s\u1ef1 c\u1ea5p cao, nh\u00e0 qu\u1ea3n l\u00fd chuy\u00ean nghi\u1ec7p t\u1ea1i c\u00e1c t\u1eadp to\u00e0n, doanh nghi\u1ec7p quy m\u00f4 l\u1edbn. Khi m\u00e0 c\u00e1c l\u00fd thuy\u1ebft t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n, MBA \u0111\u00e3 ho\u00e0n to\u00e0n b\u1ecb \u2018h\u1ea5p th\u1ee5\u2019 v\u00e0 v\u1eaft ki\u1ec7t ho\u00e0n to\u00e0n trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, con \u0111\u01b0\u1eddng ti\u1ebfp theo c\u1ee7a nh\u00e0 qu\u1ea3n l\u00fd l\u00e0 \u2018kh\u1ea3 n\u0103ng m\u1edf \u0111\u01b0\u1eddng\u2019 \u2013  kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n c\u00e1c l\u00fd thuy\u1ebft n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p cho l\u0129nh v\u1ef1c \u0111ang l\u00e0m, t\u1eeb \u0111\u00f3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

C\u00f3 th\u1ec3 n\u00f3i, h\u1ecdc ti\u1ebfn s\u0129 qu\u1ea3n tr\u1ecb kinh doanh l\u00e0 bi\u1ebfn k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o th\u00e0nh \u2018khoa h\u1ecdc qu\u1ea3n tr\u1ecb\u2019, gi\u00fap vi\u1ec7c \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p mang t\u00ednh h\u1ec7 th\u1ed1ng v\u00e0 linh \u0111\u1ed9ng h\u01a1n, kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n trong nh\u1eefng khu\u00f4n kh\u1ed5 l\u00fd thuy\u1ebft ban \u0111\u1ea7u. <\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh DBA s\u1ebd t\u1eadp trung \u0111\u00e0o t\u1ea1o c\u00e1c l\u00fd thuy\u1ebft th\u1ef1c ti\u1ec5n trong l\u00e3nh \u0111\u1ea1o, chi\u1ebfn l\u01b0\u1ee3c, k\u1ebft h\u1ee3p c\u00f9ng c\u00e1c k\u1ef9 n\u0103ng t\u01b0 duy, nghi\u00ean c\u1ee9u \u0111\u1ec3 t\u1eeb \u0111\u00f3 bi\u1ebfn c\u00e1c kinh nghi\u1ec7m b\u1ea3n th\u00e2n c\u00f9ng s\u1ef1 th\u1ea5u hi\u1ec3u ng\u00e0nh ngh\u1ec1 th\u00e0nh c\u00e1c m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb. Nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng nh\u1eefng m\u00f4 h\u00ecnh tr\u00ean cho b\u1ea3n th\u00e2n ho\u1eb7c \u0111\u1eb7t n\u1ec1n t\u1ea3ng c\u1ea3i c\u00e1ch, \u0111\u00e0o t\u1ea1o, n\u00e2ng cao n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9 tr\u01b0\u1edbc \u00e1p l\u1ef1c \u2018chuy\u00ean nghi\u1ec7p h\u00f3a doanh nghi\u1ec7p\u2019 h\u1eadu Covid.  <\/p>\n\n\n\n

Khi h\u1ecdc c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfn s\u0129 qu\u1ea3n tr\u1ecb kinh doanh t\u1ea1i Vi\u1ec7t Nam, kh\u00f3a h\u1ecdc s\u1ebd t\u1eadp trung v\u00e0o ph\u00e2n t\u00edch ng\u00e0nh v\u00e0 b\u00e0i t\u1eadp t\u00ecnh hu\u1ed1ng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 \u2018giao thoa t\u01b0 t\u01b0\u1edfng\u2019 gi\u1eefa c\u00e1c l\u00e3nh \u0111\u1ea1o c\u00f9ng \u0111\u1eb3ng c\u1ea5p, khai th\u00e1c ch\u00e9o th\u1ebf m\u1ea1nh t\u1eebng ng\u01b0\u1eddi, t\u1eebng ng\u00e0nh v\u00e0 t\u1ea1o ra s\u1ef1 c\u1ed9ng h\u01b0\u1edfng gi\u00fap m\u1ecdi ng\u01b0\u1eddi c\u00f9ng ti\u1ebfn b\u1ed9.<\/p>\n\n\n\n

N\u1ebfu theo h\u1ecdc c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ed1c t\u1ebf, h\u1ecdc vi\u00ean c\u00f2n h\u01b0\u1edfng l\u1ee3i t\u1eeb h\u1ec7 th\u1ed1ng gi\u00e1o \u00e1n \u2018c\u1ea5p ti\u1ebfn\u2019 c\u00f9ng kinh nghi\u1ec7m th\u1ef1c t\u1ebf tr\u00ean th\u1ebf gi\u1edbi. \u0110\u1eb7c bi\u1ec7t khi nhi\u1ec1u qu\u1ed1c gia tr\u00ean khu v\u1ef1c \u0111\u00e3 \u0111i tr\u01b0\u1edbc Vi\u1ec7t Nam \u2018m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng l\u1edbn\u2019 trong kinh doanh, va v\u1ea5p nhi\u1ec1u v\u1ea5n \u0111\u1ec1 v\u00e0 c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng l\u1edbn, vi\u1ec7c h\u1ecdc t\u1eeb tr\u1ea3i nghi\u1ec7m, g\u00f3c nh\u00ecn c\u1ee7a ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc c\u0169ng l\u00e0 con \u0111\u01b0\u1eddng t\u1eaft \u2018tr\u00e1nh kh\u1ecfi nh\u1eefng sai l\u1ea7m\u2019 trong l\u00e3nh \u0111\u1ea1o.<\/p>\n\n\n\n

V\u00ec sao n\u00ean h\u1ecdc b\u1eb1ng ti\u1ebfn s\u0129 qu\u1ea3n tr\u1ecb kinh doanh?<\/h2>\n\n\n\n

Theo b\u00e1o c\u00e1o g\u1ea7n \u0111\u00e2y t\u1eeb Navigos Group, nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng c\u00e1c v\u1ecb tr\u00ed c\u1ea5p cao \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd gia t\u0103ng m\u1ea1nh m\u1ebd trong th\u1eddi gian t\u1edbi. \u0110\u00e2y c\u0169ng l\u00e0 h\u1ec7 qu\u1ea3 t\u1ea5t y\u1ebfu c\u1ee7a l\u00e0n s\u00f3ng chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd h\u1eadu Covid khi m\u00f4i tr\u01b0\u1eddng kinh doanh lu\u00f4n bi\u1ebfn \u0111\u1ed9ng t\u1eebng ng\u00e0y v\u00e0 doanh nghi\u1ec7p ph\u1ea3i li\u00ean t\u1ee5c \u2018d\u1ea5n th\u00e2n\u2019 ra kh\u1ecfi v\u00f9ng an to\u00e0n, ti\u1ebfp thu, th\u1eed nghi\u1ec7m nh\u1eefng th\u1ee9 m\u1edbi \u0111\u1ec3 ti\u1ebfp t\u1ee5c ti\u1ebfn l\u00ean tr\u00ean giai \u0111o\u1ea1n \u2018ch\u01b0a c\u00f3 ai \u0111i tr\u01b0\u1edbc m\u1edf \u0111\u01b0\u1eddng\u2019.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

B\u1edfi v\u1eady nh\u1eefng \u1ee9ng vi\u00ean s\u1edf h\u1eefu b\u1eb1ng EMBA (th\u1ea1c s\u0129 kinh doanh c\u1ea5p cao) v\u00e0 DBA (ti\u1ebfn s\u0129 qu\u1ea3n tr\u1ecb kinh doanh) s\u1ebd l\u00e0 nh\u1eefng \u0111\u1ec1 c\u1eed s\u00e1ng gi\u00e1 cho c\u00e1c v\u1ecb tr\u00ed ch\u1ee7 ch\u1ed1t trong doanh nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3 khi MBA, b\u1eb1ng th\u1ea1c s\u0129 \u0111ang ng\u00e0y c\u00e0ng \u2018\u0111\u1ea1i tr\u00e0 h\u00f3a\u2019 t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, vi\u1ec7c s\u1edf h\u1eefu t\u1ea5m b\u1eb1ng th\u1ea1c s\u0129 c\u0169ng gi\u00fap gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh khi mu\u1ed1n \u2018ti\u1ebfn th\u00e2n\u2019 v\u00e0o c\u00e1c m\u00f4i tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p, \u0111a qu\u1ed1c gia. <\/p>\n\n\n\n

\u0110\u1ec3 kinh nghi\u1ec7m kh\u00f4ng c\u00f2n l\u00e0 \u2018g\u1ed3ng xi\u1ec1ng\u2019 trong t\u1ea7m nh\u00ecn, \u0111\u1ec3 l\u00fd thuy\u1ebft kh\u00f4ng k\u00ecm h\u00e3m t\u01b0 duy, \u0111\u1ec3 thu h\u1eb9p \u0111\u1ed9 ch\u00eanh gi\u1eefa \u2018t\u00e1c phong \u0111\u1ecba ph\u01b0\u01a1ng\u2019 c\u00f9ng chu\u1ea9n m\u1ef1c th\u1ebf gi\u1edbi, ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfn s\u0129 qu\u1ea3n tr\u1ecb kinh doanh s\u1ebd l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m quan tr\u1ecdng gi\u00fap th\u0103ng hoa s\u1ef1 nghi\u1ec7p, d\u1eabn d\u1eaft chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p.<\/p>\n\n\n\n

V\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n nh\u01b0, c\u00f9ng l\u00e0 vai tr\u00f2 qu\u1ea3n l\u00fd, t\u1eeb doanh nghi\u1ec7p SMEs v\u00e0i tr\u0103m nh\u00e2n vi\u00ean \u0111\u1ebfn qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng tr\u1ea3i d\u00e0i nhi\u1ec1u t\u1ec9nh th\u00e0nh, h\u00e0ng ch\u1ee5c ngh\u00ecn nh\u00e2n vi\u00ean, c\u00e1c y\u00eau c\u1ea7u v\u1ec1 k\u1ef9 n\u0103ng \u0111\u00e3 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t. Ch\u01b0a n\u00f3i \u0111\u1ebfn vi\u1ec7c th\u1eed s\u1ee9c trong c\u00e1c m\u00f4i tr\u01b0\u1eddng m\u1edbi qu\u1ed1c t\u1ebf h\u00f3a h\u01a1n.<\/p>\n\n\n\n

V\u00e0 \u0111\u1ec3 g\u00e1nh v\u00e1c nh\u1eefng tr\u1ecdng tr\u00e1ch \u2018th\u1eed th\u00e1ch h\u01a1n\u2019, tr\u01b0\u1edbc h\u1ebft c\u1ea7n th\u1eed th\u00e1ch ch\u00ednh n\u0103ng l\u1ef1c b\u1ea3n th\u00e2n th\u00f4ng qua n\u00e2ng t\u1ea7m k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd, \u0111i\u1ec1u h\u00e0nh!<\/p>\n\n\n\n

Ngo\u00e0i ra, b\u1ea3n th\u00e2n c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p n\u1ebfu h\u01b0\u1edbng t\u1edbi chuy\u00ean nghi\u1ec7p h\u00f3a \u2018doanh nghi\u1ec7p\u2019 \u0111\u1ec3 c\u00e1ch t\u00e2n v\u00e0 vi\u1ebft ti\u1ebfp c\u00e2u chuy\u1ec7n \u2018di s\u1ea3n gia t\u1ed9c\u2019, n\u1ebfu \u0111\u00e3 tr\u1ea3i qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh MBA, ti\u1ebfn s\u0129 qu\u1ea3n tr\u1ecb kinh doanh n\u00ean l\u00e0 \u0111\u00edch \u0111\u1ebfn ti\u1ebfp theo \u0111\u1ec3 h\u1ec7 th\u1ed1ng h\u00f3a kinh nghi\u1ec7p t\u00edch l\u0169y theo \u0111\u1eb7c th\u00f9 ri\u00eang c\u1ee7a ng\u00e0nh. <\/p>\n\n\n\n

Th\u1ef1c t\u1ebf trong qu\u00e1 tr\u00ecnh \u0111\u1ea1i d\u1ecbch v\u00e0 h\u1eadu di ch\u1ee9ng vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i n\u1ec1n kinh t\u1ebf sang 4.0, ng\u00e0y c\u00e0ng nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u1eadp trung cho vi\u1ec7c h\u1ecdc. M\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00fac n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c b\u1ea3n th\u00e2n m\u00e0 \u0111\u1ec3 \u0111i t\u00ecm l\u1eddi gi\u1ea3i cho c\u00e2u h\u1ecfi \u201cl\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 cho nh\u1eefng h\u1ea1ng m\u1ee5c hi\u1ec7u su\u1ea5t nh\u1ea5t\u2019. K\u1ebf \u0111\u00f3 l\u00e0 thu th\u1eadp nh\u1eefng nghi\u00ean c\u1ee9u, c\u1eadp nh\u1eadp ki\u1ebfn th\u1ee9c, s\u1ef1 thay \u0111\u1ed5i m\u1edbi c\u1ee7a th\u1ebf gi\u1edbi \u0111\u1ec3 \u1ee9ng d\u1ee5ng ho\u1eb7c ph\u1ed5 bi\u1ebfn l\u1ea1i cho c\u00f4ng ty.<\/p>\n\n\n\n

Suy cho c\u00f9ng l\u00e0m l\u00e3nh \u0111\u1ea1o l\u00e0 kh\u00f4ng ng\u1eebng h\u1ecdc. Ch\u00ednh s\u1ef1 h\u1ecdc t\u1eadp li\u00ean t\u1ee5c c\u1ee7a nh\u00e0 l\u00e3nh \u0111\u1ea1o l\u1ea1i l\u00e0 ch\u00eca kh\u00f3a gi\u00fap th\u00fac \u0111\u1ea9y s\u1ef1 ti\u1ebfn b\u1ed9 trong to\u00e0n t\u1ed5 ch\u1ee9c v\u00e0 gi\u00fap doanh nghi\u1ec7p gia t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh, tr\u1ee5 v\u1eefng tr\u01b0\u1edbc m\u1ecdi ho\u00e0n c\u1ea3nh thay v\u00ec b\u1ecb th\u1eddi \u0111\u1ea1i b\u1ecf r\u01a1i.<\/p>\n\n\n\n

Ai n\u00ean h\u1ecdc ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ti\u1ebfn s\u0129 qu\u1ea3n tr\u1ecb kinh doanh<\/h2>\n\n\n\n

N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c l\u00e3nh \u0111\u1ea1o theo h\u01b0\u1edbng khoa h\u1ecdc th\u1ef1c ti\u1ec5n, \u0111\u00e2u l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t t\u1eeb c\u00e1c kh\u00f3a h\u1ecdc \u0111\u00e0o t\u1ea1o ti\u1ebfn s\u0129 qu\u1ea3n tr\u1ecb kinh doanh? T\u1eeb g\u00f3c \u0111\u1ed9 c\u1ee7a SOM, c\u00f3 3 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh:<\/p>\n\n\n\n